The first store in Lausanne was initially called “À la Ménagère“ (“For the housewife“). As a matter of fact, the name “Bon Génie“ was already taken by another store. The store was renamed “Aux Nouveautés“ (“Novelties“) in 1947. It was not until 1967 that it could finally take the name “Bon Génie“.

Bon Génie - A name and a logo which constantly evolve over the years! For the sake of modernity, “Bon“ and “Génie“ were sometimes written in one, sometimes in two words. In 2008, we will finally go for “Bongénie“!

Seiden Grieder was originally a store in Zurich that dressed elegant women in silks and Haute Couture.

Several artists created beautifully illustrated posters for the new collections.

Shop windows with lovely Swiss charm celebrate the return of spring at Grieder Zurich.

The first fashion shows organised by Bon Génie: what an event!

On the night of 6 to 7 January, a terrible fire destroyed the Bon Génie in Geneva!

For its reopening, the Bon Génie organised a Pierre Cardin fashion show, in which the fashion designer himself also took part.

Bon Génie becomes the most iconic fashion store in Switzerland with the arrival of the first international fashion designers such as Sonia Rykiel, Kenzo, Theirry Mugler, Gucci, Louis Vuitton and many others…

Bon Génie expands into German-speaking part of Switzerland with the purchase of Grieder.

The 4th generation takes over and continues to develop the Brunschwig Group.

The advertising campaigns by Christian Coigny became the hallmark of the House Bon Génie Grieder. The posters are still very popular today!

A very particular event to celebrate Bon Génie's 100th anniversary: the store has turned into a “time machine“. Each floor was presenting an important decade. On this occasion, the store was completely emptied to make room for the show!

Opening of the first restaurant in the Bon Génie store in Geneva: the BG Café. The restaurant was quickly adopted by the locals as well as by the tourists.

Launch of the Bon Génie Grieder advertising campaign “Jeu d'élégance“ and its hybrid animals with extravagant fur.

A successful campaign which has evolved over the years…

Bon Génie buys the Weilemann house in Bern and opens a brand new boutique in the capital.

The Merkur fashion house in Basel sells its company to the Brunschwig family, which will take the name Grieder two years later.

Opening of a very exclusive Grieder boutique at “The Dolder Grand“ hotel, freshly renovated by architect Norman Foster.

Illustrations get a modern update. The poetic drawings from French artist Aurore de la Morinerie as well as those from Japanese illustrator Tadahiro Uesugi adorn the pages of some articles in our “In the Mood“ magazine.

Bongénie Grieder opens a new store in Interlaken, in the foothills of the Jungfrau mountain and in the footseps of James Bond.

To mark the rhythm of the seasons, Bongénie Grieder stores get involved in original and exclusive collaborations with artists or well-known retailers.

The brand is supporting young designers for more than 40 years. The Bongénie Head prize followed the “Prix Brunschwig pour les Arts Appliqués“, which was created in the 80's.

The story continues with the upcoming move of the Grieder store in Zurich at Bahnhofstrasse 3. Bongénie Grieder is moving out of the historic “Grieder“ building in Zurich, and is taking this opportunity to unify the Bongénie brand throughout Switzerland. Grieder thus becomes Bongénie in Zurich and all the other stores. The move was an opportunity to create a new shop, tailor-made, welcoming and adapted to the unique experience that Bongénie wants to offer its customers.